Fast Food Restaurants Assignment Example | Topics and Well Written Essays - 2000 words

Fast Food Restaurants - Assignment Example Therefore, in Fast Food restaurants industry, customer loyalty is built, earned and retained with the following components; Product quality, Product attributes, Brand name, Store environment (relates to customer experience with the restaurant and restaurant's ambiance), Service quality, Price, Promotion, Trust and Satisfaction. In this industry, a loyal customer means the person who avail's a restaurant's services, is highly satisfied with them, has a pleasant customer experience with the place, trusts the restaurant to provide high quality good food, considers product/service attributes to be excellent, considers the product/service quality as high, considers price to be worth the product/service offering, rates promotional activities to be highly attractive and goes for the brand name created by the restaurant, like McDonalds (Nezakati, 13). For fast food firms, customer loyalty is when a particular customer revisits their restaurant again and again and repurchases their service. M oreover, these are the customers who visit the restaurant very frequently, for instance a customer who eats at the restaurant twice every week. They are happy customers who give a positive feedback when asked about the food and they give generous tips to the waiters. Customer loyalty is measured by the revenue generated from a particular customer, a regular customer whose name every waiter would know or who could be recognized by face (Rehman et.al., 1-2). For customers, customer loyalty is the high level of satisfaction they receive from dining in a fast food restaurant. For them, customer loyalty is a product of high quality product/service that completely fulfills the customer expectations and satisfy their preferences or needs. For customers, to be a loyal consumer of a fast food restaurant's food, it is essential for the restaurant to provide them with a complete service experience. The ambiance of the place must be pleasant and enjoyable. Food must be of high quality and most importantly it must be hygienic and worth every penny they pay for it. The service must be prompt and efficient as customers do not like to wait a lot when it comes to food and restaurant staff must be hospitable and helpful since many at times customers ask for suggestions from the staff as to what they should order and what is the best dish they serve. So in a nutshell, for customers to be loyal they must be provided a high quality food service as for customers, customer loyalty is what an organization earns from the absolute satisfaction of a customer. It is all about meeting customer expectations and living up to them (Rehman et.al., 1-2). To be more specific, companies and customers define customer loyalty by dividing it into two types; attitudinal loyalty and behavioral loyalty. Attitudinal loyalty is a state of mind a customer is in which displays a positive preferential attitude of the customer towards a company's products/services. It simply depends on the customers' liking , if they like a certain brand, like in this case if they love McDonalds, they will even pay a premium price to buy the product compared to its lower priced competitor, for instance KFC in this case. Behavioral loyalty is simply dependent on the customer's conduct without any consideration of their attitude or preference.

Developing an Implementation Plan Essay Example | Topics and Well Written Essays - 2000 words

Developing an Implementation Plan - Essay Example Therefore, it is expected that the care facilities would offer support for the proposed change. It offers a number of benefits to these care institutions. First, it reduces the cost of care. Patient falls require additional care not anticipated by the care facility. It results in longer hospital stay and is resource-intensive. Besides, it will increase the patient turnover, ensuring efficiency of running the institution. There are absolutely no risks posed by the proposed change. In order to obtain an approval from the organization’s administration, these potential benefits will be explained and discussed. It is expected that the organization will adopt the proposal and thus give an approval. Secondly, the proposal will be discussed with the staff. As it is anticipated to reduce the hospital work load, naturally the health care staff will give an approval to the proposal. By increasing the patient turnover, health care staff gets to experience newer experiences in care from a variety of clinical situations. Such a turnover is beneficial to them as it kills monotony. In lieu of the potential benefits expected to be accrued from the proposed change, the proposed solution is likely to get an approval. Currently in the United States, the American Geriatrics Society’s clinical guideline provides a template for fall prevention among the elderly. The strategies adopted by the society include fall risk assessment and the development of incorporating fall prevention strategies into practice. Additionally, it supports continuing medical education to health care providers on risk assessment and how to educe the risk of falls among the elderly. Furthermore, it refers health care providers to evidence-based fall prevention programs (National Conference of State Legislatures, 2014). In states such as Minnesota, policies enshrined in the Minnesota Hospital Association ha developed a policy named SAFE from

Strategic objectives Essay Example for Free

Strategic objectives Essay Strategic objectives are the core components of strategic planning. Strategic planning involves establishing the direction and scope of an institute or an organization over a lengthy period of time. This process specifically gains advantage over the dynamic environment through structuring the resources and the abilities of the people involved to achieve a certain aim. Therefore, strategic objectives become the center of all the process. Statements of visions are usually wide and do not specify a clear path of actions of achieving them. Mission statements however are more specific, explaining the reasons for the existence of the organization and the how it achieves competitive advantage in the market. Strategic objectives are the elements that come in to make the mission statements operational. They provide clear guidance on how the organizations will move successfully to the drawn overall objective or goal. In other words they help in the achievement of the purpose of the organization. This essay will shortly evaluate Google Inc. in terms of strategic objectives. Google Inc. In order to understand well this concept, I will use Google Inc. as an example to study its strategic objectives and the way it has achieved its management goals. Google fundamentally has its success on a human resource that is managed well. It has focused on developing the potential of the employees who will in turn give success to the company. Google Inc. has seen it right that with the changing market dynamics, businesses are focusing more on developing a competent human resource. This year CNNMoney. om reports that Google Inc. is voted 6th as the best employer in the USA (100 Best Companies to Work for, 2010). Gupta says, â€Å"†¦a brand that is build upon a culture that is high on trust, low on politics, great at sharing resources and sharing the wealth and full of meaning and significance† (Gupta, 2009). Google’s overall objective is â€Å"To organize the world’s information and make it universally accessible and useful† (Why Google, 2010). The organizational goal and vision of Google Inc. rest on the philosophy of workers’ empowerment. The founders, Page and Brin, endeavored that the company be one that is run by the geeks. The business wing of the same goal is to attract the most excellent minds from across the world to work for the company. These two are the specifics that give clarity to the overall goal, which is to make Google an information source. Discussion From the above observation I find out that Google Inc. is at par with its objectives as concerns the purpose of it existence. It is currently the most popular search engine that provides information to millions of people all across the globe. Google has come up with strategic objectives that enable them to draw periodical goals that conform to the Specific, Measurable, Attainable, Realistic and Time bound (SMART) objectives. Such strategic objectives are; to widen the human resource for anticipated company growth, venture into international markets and to continue going out of the box; that is development of innovative products. Google has captured the whole purpose without showing exactly the specific strategic objectives but through its company philosophy. This philosophy includes the following aspects. â€Å"Focus on the user and all else will follow, Its best to do one thing really, really well, Fast is better than slow, Democracy on the web works, You dont need to be at your desk to need an answer, You can make money without doing evil, Theres always more information available, The need for information crosses all borders, You can be serious without a suit, Great just isnt good enough† (Corporate Information, 2010). These are what it has made those people working for Google be very focused to obtaining a result. The first thing we expect is that the turnover is absent or very minimal, Gupta reports of a rate of 4. 3% voluntary turnover only (Gupta, 2009). Google has also had its revenues growing despite the recent economic recession. The year 2009 first quarter which was announced recently has an increase of 6% higher than that of the same period in the year 2008 which was at 3% (Google Announces First Quarter 2009 Results, 2010). In my opinion this shows that if a company draws clear purposes of existence, backed by a straightforward mission and strategic objectives, it will achieve the overall goal even in tough times.

How Does Tourism Help The Economy

How Does Tourism Help The Economy The economic effect of tourism on a country Spending holidays abroad with family, is trendy these days. People around the world visit different places during summers and winters. I and my family too visit different places during vacations. When in a foreign country, I have always wondered, How does the country benefit from attracting tourists? I roughly knew the answer that the money that tourists spend in that particular country is the income of the tourism industry. But after this research, I have now understood that tourism is an important part of an economy and the money it earns is helpful to everyone. GENERAL IMPACTS: General Positive effects of tourism: It creates employment for people of the country. It promotes cultural awareness and also helps to preserve local culture and traditions. Money gained from tourism can be used to develop the infrastructure and services e.g. new roads and airports. In LEDCs money can be invested on developing education, clean water and sanitation. The foreign money can become aid to local people. Natural attractions can be protected using income from tourism. GOOD ECONOMIC IMPACTS: It generates foreign exchange. It creates new job and employment opportunities. It stimulates trade, income and entrepreneurship especially in small business sectors. The provision of new infrastructure which is available for non-tourism uses. It increases regional development particularly in isolated areas. It generates greater collection of taxes and revenues. General Negative impacts: It can have a negative impact on the environment. It increases air travel and thereby contributes towards air pollution. Mostly local people are employed in low skill, poorly paid work in unhygienic working conditions. Travel agents, airline companies and hoteliers benefit more than local companies when holidays are booked to destinations in LEDCs. Destroys local culture and traditions. Locally run accommodation companies face competition with foreign companies which build hotels in this new tourist destination. BAD ECONOMIC IMPACTS: 1) Necessity to import goods increase. This is especially with small economies which often do not produce what the tourists demand, and therefore import to meet the demands of the tourist. 2) Displacement effects. When a new tourism project takes customers away from an existing industry or facility, the economy is said to be shifted. 3) Over-dependence on tourism. When initially developing, the tourism industry is in vigour. The people start investing their money in this industry, resulting in downfall of other industries that were initially present. But soon tourists begin to dislike the particular tourist location and the economy falls. 4) Over-reliance on labour. As the tourists would increase, the labour required to fulfil their requirements would increase. The industry would extensively rely on labour; therefore these companies would highly exploit labour to meet the tourist demands. 5) Higher land values. Higher number of tourists would require more accommodation. Therefore hotels, lodges and rest houses are built. These results in shortage of land and the prices shoot up, which affect the locals. 6) Prices of goods increases. More tourists means more needs of supplies example: food, water, electricity, gas supply, etc. Also maintenance and repair would increase. These would make the market more expensive, making difficult for local people. UNITED KINGDOM: According to World Travel Tourism Council (WTTC), the industry grew by 1.3% in 2012. This rate of growth means that Tourism industry directly contributed  £35.6 billion to the British economy. The number of jobs that tourism supported was forecasted to increase by 250,000 between 2010 and 2020, from 2.645 million to 2.899 million. One in twelve jobs is currently supported by tourism. The UK has the fifth largest tourism industry in the world. It comprises of 200,000 enterprises. 70,000 establishments include major world-class hotels, country house hotels, guest houses, holiday parks, 110,000 restaurants, bars and pubs are surviving on Tourism. Moreover 7,000 businesses including theme parks, museums, heritage sites, parks, gardens, zoos; 25,000 businesses staging conferences, festivals, exhibitions and concerts are also dependent on Tourism. It has low barriers to entry making it able to respond quickly to changes in demand, and highly efficient in rapidly creating employment. Recently increased visa and Air Passenger Duty charges worsened the situation, as the UKs VAT rates for accommodation and restaurants, have become twice of the main tourism industries in Europe. If these VAT rates are reduced, the Tourism industry might not suffer much. FUTURE SCENARIOS: Tourism is forecasted to contribute over  £100 billion to the UK economy. INDIA: The demand tourism in India is expected to grow by 8.2 percent between 2010 and 2019 and will place India at the third position in the world. Indias tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. The report forecasts India to get capital investment worth US$ 275.5 billion in 2018. Positive Impacts: It has generated income, resulted in poverty alleviation and has generated great number of jobs. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. It helps in preservation of heritage sites like old monuments (ex. Taj Mahal and Qutab Minar) and saving the biodiversity; therefore attracting more tourists and resulting in more income. It encourages infrastructure development, health care facilities, recreation areas, hotels and restaurants; which again increases the number of tourists attractions. Problem in India: The major problem in the development of tourism in India is inadequate infrastructure including less air seat capacity, accessibility to tourist destinations, accommodation and trained manpower in sufficient number. Poor visitor experience and poor hygienic conditions are also some of the problems. It sometimes leads to the destruction of social fabric of country. When too many tourists visit a place, the chances of development of crime and human trafficking may happen at a great extent. And therefore India has to spend money on crime control. It may lead to suspicion, tension and hostility between locals and the tourists, as they share different cultural backgrounds and lifestyles. This may lead to disputes and violence, overall reducing the tourist count. AUSTRALIA: In Australia, tourism directly and indirectly employed 907,100 persons. In 2010-11, Australia nearly earned $73.3 billion from tourism industry. The total output multiplier is 1.92, which means every $1 tourism industry earns, adds 92 cents extra indirectly to other parts of countrys economy. State Tourism Satellite Accounts (2011) show that out of $65.4 billion, which were contributed by the states mostly were: New South Walesà ¢Ã¢â€š ¬Ã¢â‚¬ $21.3 billion (33 per cent) Queenslandà ¢Ã¢â€š ¬Ã¢â‚¬ $16.3 billion (25 per cent) Victoria $13.4 billion (21 per cent). The number of tourists by 2021-2022 is forecasted to increase by 0.8 %, which means around 308 million tourists would visit in Australia. SPAIN: The tourist boom that began in the mid-1950s was based on the recreational assets of the Mediterranean seashore areas. In 1970s and 1980s, when the tourist boom was playing its role, tourism development lead to the loss of traditional jobs, when workers moved from industries such as : Farming, forestry, mining and Shing into service jobs in tourism and made a serious impact on the overall economy. Tourists had spent around 49 billion Euros in Spain in 2010. The real foreign tourism has increased by 8.65 %. The income was about 159.9 billion Euros in 2011 according to world tourism and travel council. The industry is predicted to gain 180 billion Euros by 2022. Tourism also contributed to 12.7% of total employment and 2,304,500 jobs were created. The employment number is predicted to rise to 2,369,000 by 2022. But if the country experiences major drawback in tourism industry in the future, it would for 12.7 % of the people to lose their jobs.

Enron Essay -- essays research papers

In 1984 Ken Lay became chairman and Chief Operator of Houston Natural Gas. It quickly doubled when it bought Florida Pipeline Company. The next year in 1985 Houston Natural Gas merged Internorth Incorporation. With the merger they both combined to own around 40,000 miles of pipeline and shortly after they changed their name to Enron. Around that time Washington was being lobbied by energy corporations to deregulate business and let companies set their own prices. Energy companies said this would not only lead to the end of monopolies but the extra competition would benefit companies and consumers. Over the next several years Washington began to lift controls on who could produce energy and how it was sold. With an influx of new suppliers energy prices were very unstable. With these deregulations Enron was allowed to sell natural gas on an open market such as oranges and wheat. With this new way of business Enron was able to grow into the seventh largest company in the United States with over 25,000 employees in over thirty countries. It became an innovator in gas trading and technological advances in the energy field. In 1990 Enron hired Jeffery Skilling as the company Energy’s Trading Operation Consultant. At age thirty-six Skilling was able to create the â€Å"Gas Bank†. The â€Å"Gas Bank â€Å"is when a company buys large volumes of gas from producers and resells it to industrial customers at long term contracts. This helped stabilize the gas market which was very volatile at the time. It also helped expand gas production nationwide and helped Enron grow to a major player in the energy industry.   Ã‚  Ã‚  Ã‚  Ã‚   As Skilling went up in rank he started to get the company involved in risky investments to make more profit. In an interview with the University of Virginia he said â€Å"We like risk because you make money by taking risk,† This was one of the many reasons which got Enron into financial debt, Skilling also persuaded regulators to allow Enron to use â€Å"market-to-market† accounting. A technique used by brokerage companies for securities trading. It allowed Enron to count long-term contracts as immediate profit although most of the money wouldn’t be coming in for several years. For example if a pipeline in Europe was projected to produce $89 million of profit it would be posted, but there was one problem the pipeline hadn’t been built yet. With the high t... ...ion in profit when they only produced $880 million. They were in true debt for more than $628 million by the end 2000. More than $630 million came from improper accounting and another $296 million in profit came from hidden tax cutting transactions. This sent the stock plummeting from $70 to 60 cents and produced losses of more than $60 billion on paper. With this fall in stock price, Enron filed for bankruptcy on December 2, 2001. Since the fall of Enron and other major corporations, Senate and Congress are now trying to configure a major reform bill which would protect workers and their pensions. President Bush also signed off on a new accounting-reform legislature which creates an oversight board that would investigate and punish accounting violations. Now the last step by the government is putting everyone involved behind bars. Skilling is set to testify before a house committee and has chosen not to invoke the Fifth Amendment as many of the other board members have chosen to do. Fastow has to also testify before congress but will plead the fifth to avoid self incrimination. Kropper, Enron’s director of global market pleaded guilty last weak to the demise of the company.

Characters, Setting, and Conflicts in A Tale of Two Cities Essay

Characters, Setting, and Conflicts in A Tale of Two Cities      Ã‚  Ã‚   In the novel, A Tale of Two Cities, Charles Dickens utilizes the characters, setting, conflicts, and other literary devices to convey the tone and establish an attitude about human beings and society.    Dickens connects this novel with the French Revolution. Many of his descriptions refer back to the Revolution and help convey the tone of depression. Dickens saw "similarities between the forces that led to the Revolution and the oppression and unrest occurring in England during his time" (Cliff notes). "Although he supported the idea of people rising up against tyranny, the violence that characterized the French Revolution disturbed him" (Cliff notes). Dickens was drawn to a play, The Frozen Deep, written by Wilkie Collins in which he acted. In this play, two men competed for one woman, like in A Tale of Two Cities, when Charles Darnay and Sidney Carton compete against each other for Lucie Manette. Dickens makes clear the characters in this novel through their actions rather than dialogue, which make this novel different from the rest. Dickens' social ideas in this novel are quite simple. He feels the French Revolution was inevitable because the aristocracy oppressed the being "of the poor, driving them to revolt" (Cliff notes). In A Tale of Two Cities Dickens attempts to show his readers the dangers of a possible revolution (Cliff notes). He relies on his descriptive skills to convey the significance of revolution and resurrection in the novel. In addition, he portrays the horror of mob violence throughout the novel, leaving the readers with images of waves of people crashing through the battered gates of the Bastille, for exampl... ... Dr. Manette and he is returned to sanity. Sydney Carton's life changes from despair to honor. Because of the great change in Carton, Darnay's life is spared. The power of love and determination is clearly demonstrated by the resurrection of Dr. Alexander Manette, Sydney Carton, and Charles Darnay.       Sources Cited and Consulted:    Collins, Irene. "Charles Dickens and the French Revolution." Literature and History 1.1 (1990): 40-57.      Dickens, Charles.   A Tale of Two Cities. 1859. New York:   Bantam, 1983.    Gross, John. "A Tale of Two Cities." Dickens and the Twentieth Century. Ed. John Gross and Gabriel Pearson. London: Routledge & Kegan Paul, 1962. 187-97.    Kalil, Marie. Cliffs notes on Charles Dickens' A Tale of Two Cities.   Cliff Notes Inc,   June 2000    http://www.sparknotes.com/lit/twocities/   

Ace Water Spa Case Study

Ace Water Spa is a resort-type spa that offers traditional massage services through the use of hydrotherapy systems that utilize water jets in order to provide water therapy to its guests. It first opened in Del Monte Ave. , Quezon City in 2005. It prides itself as the Philippines’ first ever European therapeutic spa concept. It is a spacious spa that has 20 unique and fully automated Ultrasonic Massage System equipped with therapeutic aquatic jets that helps customers with different health benefits which depends on the type of massage and machine they will use. Ace Water Spa includes day spas, fitness clubs and gyms, and water resorts as their competitor. Examples are The Spa, Fitness First, and Splash Island. Compared to other day spas, the price of Ace Water Spa is much cheaper, which only costs Php. 480. 00 for adults and Php. 240. 00 for children 4ft. and below, while on other spas, the rates ranges for about few thousand pesos. However, other spas are more private than Ace Water Spa, because Ace Water Spa is a resort-type spa where everyone has access to the pools, while other spas have individual rooms for every customer. Compared to water resorts, the price of Ace water Spa is more expensive. Like for instance, the rates of Splash Island on weekdays costs Php. 250. 00 for adults and Php. 200. 00 for children. During holidays and weekends, their rates cost Php. 325. 00 for adults and Php. 250. 00 for children. On the other hand, water resorts only cater aqua thrills, adventure, and fun while Ace Water Spa offers massage services. Compared to fitness clubs and gyms, they focus on developing health and fitness. They have different exercise studios, machines and equipments, and personal training. Nevertheless, Ace Water Spa focuses on developing overall well-being through a variety of services. Ace Water Spa has been profitable on its first two years of operation. It has successfully differentiated itself from other day spas, fitness clubs, and water resorts. But since it is a resort-type spa, there have been negative comments regarding the convenience of customers. The place can sometimes be too crowded which results into uncomfortably experience of the customer. Although high traffic would be an advantage to Ace Water Spa, due to the means of high profitable margin, they must also balance profitability and customer satisfaction.